Every deal needed a founder.
The team couldn’t qualify, advise or close without them.
CASE STUDY · RAPID CONSULTING
Rapid Consulting: Building an Account Growth Engine
A Haryana compliance and subsidy consultancy where sales moved only when the founders did. I’m turning their knowledge, leads and client relationships into a system the team can run.
- CLIENT
- B2B · Industrial compliance and subsidy consulting · Hisar, Haryana
- ENGAGEMENT
- 4 months
- MY ROLE
- Growth architecture, CRM and website direction, agency leadership
- STATUS
- Website and CRM in development
01
THE PROBLEM
Sales moved only when the founders did.
Rapid helps MSMEs and manufacturers through approvals, compliance and subsidies. The business worked, but growth depended on two people.
Leads had no single home.
Enquiries from the website, search, AI answers and referrals arrived in different places, with no clear owner.
Existing clients’ next needs went unnoticed.
Renewals and expansions came up only when a founder remembered them.
02
THE SOLUTION
Make trust a system, not a person.
One connected funnel
Every lead lands in one CRM with a stage, an owner and a next step.
An opportunity engine for existing clients
Renewals, expansions and policy changes prompt the next relevant service before the client asks.
Full-funnel marketing
Strategy for each stage: earning attention, keeping it, turning it into enquiries, then leads, then customers. A content engine supplies what each stage needs.
- Attention
- Engagement
- Enquiry
- Lead
- Customer
03
HOW IT’S BEING BUILT
Three builds, one engine.
End-to-end user journey design
How a business discovers Rapid, evaluates it, enquires and buys, and what Rapid does at each step.
Automated opportunity engine
CRM rules flag renewals, expansions and policy changes for existing clients and create the follow-up.
Content engine for full-funnel marketing
The founders’ expertise turned into content for every stage of the funnel, with Gen AI used to optimise it for search and AI answers.
SPECIALISTS USED
TECH AGENCY
CRM and website development
CONTENT AGENCY
Content development
RAPID’S IN-HOUSE TEAM
Runs the engine day to day
04
THE RESULT
Too early for numbers. Here’s what will prove it.
The system hasn’t run end to end yet, so there’s no result to claim. It will be judged on:
Proposals without a founder on every call
The team qualifies, assesses and proposes using the playbook.
More business from existing clients
Renewals and expansions turn into new service opportunities.
Every lead owned
Each enquiry has one place, one owner and a next step.
Placeholder evidence — replace with a verified result and an approved client quote before publishing.
05 / LET’S TALK
Does your expertise still depend on you?
Start with what isn’t working. You don’t need a diagnosis or a finished brief.
Discuss your growth challenge