Tools and subscriptions kept piling up
Each part of the business needed another one.
CASE STUDY · THE NOOLAGAM
Noolagam: Building Ben, Connected Business Intelligence for D2C Founders
Noolagam is the design partner for Ben, the business assistant I’m building for early-stage D2C founders. Instead of one more tool per department, Ben connects inventory, sales and marketing into one daily view of what needs attention.
- CLIENT
- D2C · Fashion · Chennai · Design partner
- ENGAGEMENT
- 3 months
- MY ROLE
- Product lead for Ben: product direction, workflow design, AI-assisted delivery
- STATUS
- Ben Workspace live; intelligence and chatbot next
01
THE PROBLEM
Every department had its own tool. Nothing saw the whole business.
Every tool saw one slice
Marketing, sales and inventory tools and agencies each worked in isolation.
Things fell through the gaps
Signals between departments went unnoticed until the founder pieced them together.
02
THE SOLUTION
One assistant that sees across the business.
Ben Workspace
Inventory management as the foundation that daily operations run on.
Ben intelligence
Connects inventory, sales and marketing, and flags what needs attention each day.
Full-funnel visibility
Ben follows the funnel, from attention to customer, alongside stock, so marketing, sales and inventory decisions inform each other.
- Attention
- Engagement
- Enquiry
- Lead
- Customer
03
HOW IT’S BEING BUILT
Live first, then smarter.
Ben Workspace, live
The inventory management system is deployed and in daily use.
Ben intelligence, next
Connected signals across departments, starting with how fast each product sells and what needs attention.
AI chatbot, next
Plain-language answers for the founder and team.
WHO’S INVOLVED
NOOLAGAM, DESIGN PARTNER
Real workflows and feedback shape the product
ME, WITH AI TOOLS
Product build and delivery
NOOLAGAM’S TEAM
Uses Ben Workspace day to day
04
THE RESULT
Early signals are already coming in.
A clear view of fast and slow sellers
Every product shows how quickly it sells.
Clear calls on stock
Which products to clear out and which to reorder.
Better coordination with manufacturers and vendors
Stock decisions reach manufacturers and vendors with clearer information behind them.
Placeholder quote — replace with an approved client quote before publishing.
05 / LET’S TALK
Which question slows your team down?
Start with what isn’t working. You don’t need a diagnosis or a finished brief.
Discuss your growth challenge